ninadok
20 de abril de 2020
More info and free registration for the event HERE.
When: 21 of April @ 13:00 CEST
Where: Online. Link to be sent.
NB: There is a limit of 150 attendees.
Agenda
13:00 – 13:10 Introducing the speaker
13:10 – 13:20 Introduction on savvy data and artificial intelligence in the marketing field
13:20 – 13:40 Having a conversation with Ester - Have your questions prepared!
13:40 – 13:45 Conclusions
More about the topic
Marketing is a constant part of our lives as consumers. All the purchases we make are proof of it. And let’s also think about all the searches we do online before actually buying the product. All this information is somehow tracked and contributes to creating our digital identity.
The collected data can be an advantage, not just a danger. If treated correctly it can improve the shopping experience and create value for businesses and consumers. The massive analysis of data by automated systems has made us more exposed, but also, if desired, more protected. And there comes the Artificial Intelligence marketing that allows marketers to crunch huge amounts of marketing data analytics from social media, emails, and the Web in a relatively faster time. Moreover, the insights they get in a shorter time frame will help marketers boost campaigns performance.
Another reason why AI in marketing campaigns is important is that around 76 percent of customers expect companies to understand their needs and expectations. So, AIM will help content marketers understand who exactly their target audience is, thereby creating a personal experience for customers/users.
Tune in to our webinar and find out more about the several ways of AI usage in marketing.
About the speaker
Ester @ester.liquori has a background in marketing and communication with almost 20 years of business experience. She started her career in marketing and sales for B2B, helping to create and maintain relationships with other companies in many countries.
Ester is the Founder and CEO @Ghostwriter.AI, a tech company focused on AI solutions for marketing activities. She is an ambassador of the NGI community. Her areas of expertise include AI Marketing tools, digital marketing, and digital entrepreneurship.
She is also a mentor at Techstars program in Turin, where she lives, a TedX speaker, and part of the top 15 digital Italian women 2018, according to Digitalic Magazine.
Prepare some questions and join the conversation with Ester!
About the NGI initiative
Today, the internet is key to almost any social or economic activity, a true value creator that reshapes the economy and society. This trend is irreversible and in 10 years, the internet will be even more essential for society and economy worldwide. Yet, there are still concerns about personal data and transparency. The internet should also provide better services and greater involvement and participation. It is essential that the next generation internet is designed for humans so that it can meet its full potential for both the society and the economy.
The Next Generation Internet initiative aims to shape the future internet as an interoperable platform ecosystem that embodies the values that Europe holds dear: openness, inclusivity, transparency, privacy, cooperation, and protection of data.
This event is organized by FundingBox as a partner of the NGI4ALL initiative. NGI4ALL has received funding from the European Union’s Horizon 2020 research and innovation programme under the Grant Agreement no 825354.
