Pinterest uses data for personalization

Deep learning models deliver highly personalized results.

ester.liquori 3 de febrero de 2020
Pinterest uses data for personalization

Internet users appreciate personalization—80 percent of them are more likely to purchase if the experience is personalized.

These are data revealed by many whitepapers on the topic; in particular, this comes from Pinterest.
By understanding the intention behind a simple search, Pinterest’s deep learning models deliver highly personalized results.

You need to leave a little of yourself behind to receive meaningful suggestions.

As in many other things, I think that the core is being aware and take out the most from what we do leave around our data.

https://www.wired.com/brandlab/2018/11/pinterest-uses-ai-capture-imaginations/

#marketing #contentmarketing #digitalmarketing #artificialintelligence

Photo by Agence Olloweb on Unsplash

##retail ##marketing ##data-analytics