
Internet users appreciate personalization—80 percent of them are more likely to purchase if the experience is personalized.
These are data revealed by many whitepapers on the topic; in particular, this comes from Pinterest.
By understanding the intention behind a simple search, Pinterest’s deep learning models deliver highly personalized results.
You need to leave a little of yourself behind to receive meaningful suggestions.
As in many other things, I think that the core is being aware and take out the most from what we do leave around our data.
https://www.wired.com/brandlab/2018/11/pinterest-uses-ai-capture-imaginations/
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