Better marketing with artificial intelligence and savvy data

Did you know, Deep Blue was the first AI robot, made in 1996. It was a chess-playing computer which won its first game against a World Champion on 10 February 1996.

Artificial intelligence (AI) in the general public is usually associated with intelligent robots or Hollywood apocalyptic scenes, but the reality is (at least for now) a little bit different.

AI, today, lies in complex computer solutions and smart algorithms that monitor and enhance our daily digital-mobile life. But it also "learns" based on collected data on human behaviour. At the same time, AI strongly influences marketing and industry developments, with new trends, tools and technological solutions. One of those is certainly - data collection.

All our Google (or any other) searches are tracked and stored, finally contributing in creating our digital identities. But data collected can be an advantage, not just a danger. If treated correctly, it can improve the user experience and create value for both business and customer sides.

This is where AI Marketing comes into the picture. It is the calibrated use of customer data — from online and offline sources — and computational concepts, such as Machine Learning, to predict customers’ digital actions or inactions, enabling businesses to intelligently target the right customers with the right content across the right channel, and just at the right moment.

In case you’ve missed it, you can now watch the webinar led by the NGI community ambassador, Ester Liquori @ester.liquori‍ , a marketing expert and Founder and CEO @Ghostwriter.AI, a tech company focused on AI solutions for marketing activities…and get the latest insights and knowledge on AI usage in the marketing field.