NGI Communication Training Module #7: Engagement strategy & marketing made simple
ngi4all.e16 de febrero de 2023ngi4all.e16 de febrero de 2023
The NGI Outreach Office offers you a comprehensive and personalised digital communication training programme.
This training programme has 12 very detailed sessions where you learn different aspects and the essentials of online communication.
The next session will be NGI Communication Training: Engagement strategy & marketing made simple
📆 When? 15th March 2023
⏰ Time? From 11:00h to 12:30h CET
đź“Ť Where? Online!
What will you learn in this module?
An engagement strategy is one of the most critical aspects in today’s online world, where the insane profusion of content on social networks usually makes content publishers invisible. The goal here is to master the different methods of creating strong and committed communities. This session presents the six core elements of engagement, including the concept of customer journey, methods used to build, grow and leverage a community, and smart community engagement rules. This session also covers most of the online marketing techniques that are structured around Search Engine Marketing (SEO, SEA, Display Ads…) and Social Media Marketing (SMO, SMA…).
WHO IS THIS FOR?
This training programme is exclusively reserved for NGI projects (CSAs & RIAs) as well as any entity (start-up, individual, organisation…) that receives NGI funding.